Curriculum Overview
This program includes a series of specialized masterclasses, each focused on key areas of marketing expertise and leadership development, preparing you to excel in a dynamic business landscape.
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MasterClasses
Advance Your Career
Unlock business knowledge & skills to succeed in executive positions.
Certification
Earn an esteem certification and advocacy by Hook + Ladder, a leading North American agency.
Job Opportunity
Priority access to marketing leadership positions at Hook + Ladder and partner organizations.
Executive Network
Join a select group of marketing and consulting pros to grow your network.
Real Success Stories
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Your Guide to Marketing Mastery
Meet Your Lead Instructor
A “recovering engineer” turned marketing maestro, Tonny Lam is the Co-Founder & CEO of Hook + Ladder Digital, an international marketing agency with a footprint spanning across Canada, the United States, and several South American countries.
His journey is one of continuous evolution – from pursuing an MBA, earning designations as a Project Management Professional (PMP) and Certified Scrum Master, to establishing his early career in the high-stakes environment of Accenture. As a consulting executive, he garnered a wealth of experience advising global enterprises with the likes of HSBC, BHP Billiton, and Praxair. His insights into diverse industries have equipped him with a unique perspective on the global business landscape.
Tonny is a serial entrepreneur as a multi-unit franchisee of A&W Canada, private equity & real estate investor, and strategic advisor of many client organization executives as the leader of Hook + Ladder Digital.
Is this Program
Right for You?
- Marketing and Consulting professionals with 4-8 years of professionals experience.
- Those who are fluent in english (CEFR level of B2 or higher).
- Working experience in at least two of the following areas: Consulting, Marketing, Project Management, B2B Sales.
- Looking for an intensive, rewarding 13-week training program.
- Ambitious and in search for career progression & opportunities.
- Those who are fluent in english (CEFR level of B2 or higher).
- Working experience in at least two of the following areas: Consulting, Marketing, Project Management, B2B Sales.
- Looking for an intensive, rewarding 13-week training program.
- Ambitious and in search for career progression & opportunities.
- New university graduates beginning their professional career.
- Those who are not yet ready to communicate in English in a professional setting.
- No working experience in neither Marketing nor Consulting.
- Looking for a self-paced, low effort course.
- Content with staying where they are in their current position for the next 2 years.
- Those who are not yet ready to communicate in English in a professional setting.
- No working experience in neither Marketing nor Consulting.
- Looking for a self-paced, low effort course.
- Content with staying where they are in their current position for the next 2 years.
Why Free?
Our Program's Mission Explained
At the heart of the Marketing Leadership Accelerator is our commitment to nurturing the next generation of marketing leaders. Here’s why we are offering our high-value masterclasses (value over $5,000 USD among for-profit training institutions) to you at no cost:
- We’re nurturing future leaders, potentially for our team at Hook+Ladder.
- Offering this premium program for free raises our profile as industry leaders.
- We choose only the most committed from a wide pool of applicants.
- Today’s students could be our future partners and leaders.
- We believe in accessible education for talented marketers.
Program Tuition Fee: $0
Note: Accepted students will be required to pay for their own Clifton Strength Assessment license presribed by instructors for $20 USD.
Frequently Asked Questions
The Marketing Leadership Accelerator is a 13-week intensive program designed to elevate experienced professionals into strategic marketing roles. During the program, you will be part of an exclusive group of students to recieve eight live, expert-led masterclasses each week. After the first eight weeks, you will work on a program milestone project with instructor guidance as needed which allow you to put your new found knowledge at work.The program milestone project can be a valuable addition to your portfolio to share with existing or future employers.
The program is offered at no cost. It is a comprehensive training worth over $5,000, provided for free to selected applicants who demonstrate exceptional commitment and potential.
Participants will gain advanced skills in strategic marketing, project management, leadership, and client relations, as well as a certificate from Hook+Ladder and priority access to job opportunities at Hook+Ladder and partner companies.
The program is fully online, providing flexibility for participants to join from anywhere while managing their personal and professional commitments.
Participants are expected to commit to at least 2 hours of virtual classes per week, in addition to time for homework, readings, and milestone projects.
Applicants should have professional working experience in at least two of the following areas: marketing, consulting & client management, project management, and B2B sales. Proficiency in English is also required.
Towards successful completion of the program, graduates will be equipped with knowledge that position them in a strategic or management level inmarketing departments or marketing agencies. Program graduates will also be give priority consideration for any relevant job opportunities at Hook + Ladder and its partner companies.
The first edition of our program is currently underway! We’re thrilled with the progress and the engagement from our inaugural cohort. Looking ahead, we’re excited to announce that the second edition is slated for the second semester of 2024. The exact start date is yet to be confirmed (TBC), so stay tuned for updates. We recommend keeping an eye on our website and social media channels for the latest information.